The Crowne Plaza Paris-Republique faces a challenging 2024 with the Olympics coming to the city during the summer. Added to this unique situation is the rush for event space, new planners in the industry, and the need to communicate clearly and quickly. Data about current trends and the way MICE planners perceive their property is important to making positive changes in staffing, advertising, and responding. Read the whole case study to see how the prestigious hotel adapts quickly.
Products used:
CSN Advertising
CSN Business Intelligence
CHALLENGE
Adapting to a changed MICE landscape during the 2024 Olympics
SOLUTION
Finding ways to save time and expand their customer base with Cvent technology
RESULTS
Finding and diversifying MICE business across their portfolio
